Most companies respond to slowing growth the same way. They add more, more sales reps, more leads, more software, more meetings. For a while, effort covers up a broken system. Then growth stalls anyway, and nobody in the room can fully explain why. The honest answer is usually simpler than leadership wants to admit. Growth […]

Executive teams today have more dashboards, more reports, and more data than any leadership team in history. Yet ask most executives how a major decision actually got made last quarter, and the honest answer is often still gut feel, backed up after the fact with whichever numbers supported the call. At IDA Growth, every scalable […]