Facebook marketing has grown exponentially in the last few years. Small businesses used to cater to Facebook marketing to establish their brand and products. Even big market players have turned their heads toward Facebook marketing because they are now realizing the importance of it. The issues stem from the fact that many business owners do not know how to use Facebook advertising in the right manner.
Most companies are just doing it for the sake of having some type of ads going and they aren’t interested in exploring all that Facebook has to offer. Because of this, companies may conclude that Facebook advertising isn’t worth the cost, but that’s not the case at all.
Behavioral Targeting
This is the most crucial advertising feature offered by Facebook. It helps brands and companies reach out to people and target the audience based on their purchase history, intent, usage and more. At the same time, it helps new companies create their customer base. When brands know the search history and usage details of users, it can enable them to develop ads based on those metrics.
Facebook uses third-party partners to determine both online and offline specific behaviors. It matches data with user IDs and creates data of different audience segments based on consumer behaviors.
Lead Ads
Another important feature of Facebook advertising is Lead Ads and the best part about this is that it’s highly inexpensive and effective at the same time.
Facebook Lead Ads remove the customer’s need to reach out to a website’s landing page. Facebook has grown from a simple social media platform into a marketplace for companies of all size.
Lead Ads help companies acquire critical and valuable contact information from potential customers, specifically Facebook’s mobile users. These ads can then be used to get potential customers to sign up for subscriptions, newsletters, discounts, appointments, deals and other contributions from the user’s side.
Video Ads
Video ads are the updated version of lead ads. And video ads are not as expensive as you might think. Brands can choose to pay as little as possible, for example – a penny per video view.
The idea here is that people are more inclined toward video content and thus there is a greater potential for brands to advertise, engage and sell. The process is simple. Upload a video to Facebook’s video player, customize the description, add a thumbnail and target settings. Then you’re good to go.
Remarketing
Facebook remarketing services aid businesses to reach users who’ve already interacted with the company before. It could be because these users once visited the company’s website or showed an interest in their apps or games, or perhaps they read a blog on the company’s website. Users may have even submitted their email address or phone number.
Facebook uses web cookies so they know when a user has interacted with a website in the past. These remarketing ads can be shown to these users through their Facebook News Feed. This is how they create a subconscious impression of the product in their target audience’s mind.
Facebook Messenger Bots
Okay, so when a user reaches a web page, they may have many questions. Having a Facebook messenger bot can help in resolving those issues. By creating a Facebook messenger bot that will “talk” to customers anytime, 24/7 you leave a virtual representative at the brand page for your target audience. Facebook chatbots have a huge potential when it comes to customer service and also when it comes to sales and marketing.
The automated information fed to these chatbots may seem like jargon but it also helps in taking orders, with purchases or through offering shipping notifications. It may sound cliche, but as companies work to please their customers, they can establish positive relationships with them and develop a loyal, long-term customer.
Conclusion
These are some of the best Facebook advertising features offered today. With the right mindset and implementation, they can transform your ad campaigns while improving your targeting values, data and sales figures.
Like I said before, Facebook is not just a social media platform anymore. In fact, Facebook is not just Facebook anymore. Today, it is known as Meta and we’ve all heard how they are planning to change our digital and virtual experience in the near future. With these five useful features that Facebook offers, businesses can look forward to greater growth and stronger sales figures.