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Search Engine Optimization is a method of ranking web pages. It’s used by all the major search engines, such as Google and Yahoo. This method uses “keywords” to rank the pages among other things. Keywords are very simply the search terms and phrases that a consumer types into their browser when they’re looking for a specific product or service.
For instance, if you know what search terms and phrases someone is going to type into their browser when looking for car insurance, then you can make certain to utilize those “keywords” when writing your web content, thus assuring that this consumer will find your web site when they search. Sounds simple, right?
The answer may surprise you. The idea behind SEO is simple enough, but in order to successfully get this to work for any given business requires tireless, consistent efforts. And it’s about more than simply optimizing content. There’s on-page and off-page SEO, backlinks, site speed, keyword research and a host of other tasks to perform on a regular basis. Can you run your business and still get all that done?
After working with Israel, Candace went from averaging 1 to 2 sales a month to over 15 sales per day using our SOS framework. Before she worked with IDA Growth she was struggling to capture online sales for her business – now she is on the road to self made financial freedom.
The process of search engine optimization has become more complex over the years due to several factors. For one, there’s the sheer volume of search activity going on at any given time. Millions of consumers search each day for millions of different products and services.
Then, of course, there’s Google and the ever-changing landscape of their Algorithms. Another important factor is Mobile. Mobile searching is up by 83%. This has surprised many business owners. Consumers enjoy making purchases on their phones. If your site isn’t optimized for mobile searches, then you stand to lose out on sales every single week. The bottom line is that your site must be search-friendly to mobile users.
At IDA Growth, our team utilizes the latest digital marketing breakthroughs, along with best digital marketing practices to increase organic traffic to your website. The idea behind SEO is simple. Yet, the method for ranking on that first page of search results includes so many moving parts. And we don’t expect the average business owner to be experts at SEO. We know you have a thriving business to operate. You may not have time for a crash course in everything SEO. That’s why our SEO services are not only effective, they’re budget-friendly.
Major search engines are constantly evolving. Their algorithms and strategies must meet user demands. That’s why it’s essential to maintain a sustainable optimization strategy that is continuously working for you and your business.
Consumers don’t go looking in the phone book anymore. They don’t drive around searching for products and services. They search the most efficient way possible: Online. If your business is to survive, then it must be found on the first page of search results.
You not only need a good list of keywords, you must strategically place those keywords in the text of your home page and other pages of your web site so that consumers pull up your site when they type those keywords in their browser. If your company’s website doesn’t come up on that first page of search results, then you’re losing out on sales!
SEO is now used in Facebook ads, pay-per-click advertising, landing pages, press releases and just about everywhere you distribute content. The World Wide Web is definitely the greatest thing to come along since sliced bread, but you must understand how to harness its awesome power! Are you ready to go from being a small, local firm to being a large international corporation almost overnight? You can if you know how to make SEO work for you.
Analytics help us see what’s working and what isn’t so we can adjust our efforts. Once we can view meaningful data, it gives us helpful insights moving forward. This allows us to make informed decisions as we continue to tighten and enhance your campaign.
At IDA Growth, we understand the importance of staying on top of every new algorithm or breakthrough in this technology. Whether you’re just beginning to build a web presence or you’ve been at it a while, hiring an expert to handle your SEO normally offers the best results. The pros at IDA Growth have many successes under their belt. We develop ingenious SEO strategies that can reach across the street or around the world. We expect results right away but think long-term when it comes to SEO strategies.
Ready to get started? Contact us today!
Jim was already leading an online community and had a great product but he needed to bridge the gap between the two. After working with Israel, he tripled his revenue with a targeted 7- day online event using our SOS framework.
In order for your web site to rise above the others, you must take full advantage of every possible Internet tool. That’s where IDA Growth can help.