The quick development of virtual event technology has been accelerated in recent years. Despite this fact, many people are still not making the most of what may be technology’s greatest benefit.
Face-to-face event planners should keep tabs on attendees by counting them all in the best possible way. This will increase the chances of success of their event.
However, in the virtual world, event planners are no longer able to quickly scan the room to gauge participant involvement. That’s why fewer tools are more effective at measuring the success metrics of virtual events.
However, if you select a platform with solid statistics, you won’t need to keep an eye on your participants. That is done for you by advanced technology.
What analytics capabilities can the most effective event technology provide?
The tools you have at your disposal will be significantly influenced by the event technology you select. Only a well-designed interface can aid in examining the data in addition to tracking attendance behavior.
Future event success will depend heavily on your ability to break down your measurements into actionable takeaways using virtual event platforms.
How do you hold online audiences’ infamously transient attention spans? You determine what is currently effective, then you build on it.
Additionally, it goes beyond simply giving your guests the best experience. It also involves demonstrating the event’s return on investment to sponsors and stakeholders.
Important Virtual Event Success Metrics to Monitor for Upcoming Events
At first, the thought of evaluating event data could seem difficult, but it can be made easier by grouping the data into the following major categories:
What events attracted the most participants, and who were they?
What kind of material attracted the most visitors?
What material captured viewers’ attention the longest?
Which attendees interacted with particular content?
How To Measure Success?
Measure Event Traffic Flow, Measure Attendance & Interest
It’s crucial to monitor attendees’ activity on the event platform if you want to understand what attracts people to your event. Sponsors and other stakeholders may find this data to be of great value.
The type of demand generation that will ultimately result in conversions will determine their marketing demands. And event planners must demonstrate their ability to deliver.
Particularly at trade exhibitions, foot traffic has traditionally been a significant indicator of event ROI. Page visits and content views are comparable metrics for virtual event platforms.
Informing sponsors and other stakeholders about your event’s overall attendance figures is no longer sufficient.
For instance, you would need to demonstrate to sponsors and exhibitors at a virtual trade exhibition
- How many prospective leads they attracted.
- Additionally, you can assist them in enhancing their marketing approaches.
- Did their banner ads generate the most interest?
Virtual events also require this kind of information. The key to securing repeat registrations at upcoming events may lie in understanding which content attracts the most interest.
Event Technology Tools to Measure Attendee Interest
All of this data should be available upfront from a solid analytics tool. Both an Attendance Report for the overall number of logins and a Page View Analyzer for monitoring traffic to certain platform parts are available. Even the identities of each visitor are known to event planners.
The page views of particular articles within a section are also tracked by this function. You can check views of a particular page within the event Space by using the URL option as well. It is simple to see the times of an event that saw the most traffic because page view data is organized by date and time.
Event Technology Tools to Measure Engagement
You may track the quantity and duration of views regardless of whether your video material is live broadcast or pre-recorded by using the Video Analytics method.
For people who prefer to take in information quickly, the visualization of engagement numbers is helpful.
This data can serve as the basis for precise market segmentation. Who will welcome an association newsletter the most? Who is about to register for a new service? Comprehensive analytics can equip event planners to come up with solutions on their own.
There are two crucial methods for assessing engagement:
- Viewing time for the content
- The quantity and nature of the acts
- You may use this information to find the most engaging users and the finest content.
Deeper exploration can reveal insightful information. The session that has received the most views, for instance, can also have the highest drop-off rate.
On the other hand, a session with half as many viewers might keep viewers interested until the very end. You may create engaging event content in the future by combining the attention-getting headline of the first with the engagement strategies of the second.
In a similar way, this data can assist sponsors in identifying the content that best conveys their brand messaging. Consider leading your audience from awareness to conversion by using the marketing funnel. The most likely leads are those viewers who stayed on sponsored sessions the longest.
Utilizing Data to Ensure Success of Future Events
An effective analytics function can be useful to any event management team. You can track the following metrics to gauge the success of your virtual event using the full range of analytics provided:
- Numbers of attendees, both at the macro and local levels
- Visitation to particular areas of the platform
- Time spent viewing the content
- Attendee behavior
Don’t Forget The Power Of Social Media Engagement
While using social media event marketing to spread the news about your online event is a good idea, have you thought about keeping an eye on your channels both before and after the event to determine how well it went?
Social media engagement is a terrific way to gauge how enthusiastic attendees are about your event or how valuable and shareable they found it.
What to watch on social media, according to the following:
- Likes, remarks, and shares on your event-related posts
- Responses, retweets, and reactions to the articles you published about your event
- Tags for your occasion
- Following total
- Stories or posts written about your event with
What’s More?
All of this knowledge can be used to address problems and build on achievements. Additionally, it can give sponsors a list of their most promising prospects and the engagement statistics needed to demonstrate ROI.
Overall, success might signify various things for various virtual events. By identifying the primary objectives you want to strive for early on, you can easily determine how successful your event will be.
Till Then, keep tabs on metrics that provide important information about how you define success for virtual events.
