Investing in Facebook video ads can be a huge step in achieving a variety of objectives, such as selling or showcasing a product, explaining your services, or whatever your business goals are. Anything is possible if you know how to create a compelling video ad and how to place it effectively on Facebook.
The very first struggle in Facebook video marketing is ensuring that your videos are appropriate for ad campaigns. Over two billion users show interest in communicating with friends and obtaining the latest business news by viewing videos. Well, the good news is that Facebook offers some of the best marketing tools available for this.
So, to assist you in getting the most out of Facebook video ads, we’ll walk you through a few of the key considerations you should make when building your video marketing presence on Facebook.
Here are 4 secrets to making the best of Facebook Video Ads:
Create Content That Grabs People’s Attention: Facebook will automatically play your video, but you still need to grab the user’s attention so they don’t simply scroll past it. Your chances are better if you can get your key message over in the first three seconds of your video.
Telling a fantastic story once you have your audience’s attention is the best approach to keep them watching. When you interest your viewers with a plot, characters, and other elements, they’re much more likely to stick around until the end of the video. And that’s the goal here.
Always Make Use Of Captions: Another interesting fact: only 15% of Facebook users watch videos with the sound turned on. Most people watch videos without sound, thus captions are required for them to comprehend what your movie is about.
Of course, your video needs an intriguing start. However, make sure that the appealing opening has text on the screen so that the user understands what it’s about and is attracted enough to switch on their sound and keep watching. Now, how can you do this? Below are a few tips:
- Make your titles and graphics stand out. You may still deliver your story with text and images if your Facebook video ad is muted.
- Visually tell your story. You don’t always need text or pictures to communicate your message.
- Include animations as they are highly visual, which makes them ideal for muted videos.
- Subtitles should be added to guarantee that your message is heard loud and clear.
Make a strong call to action: Include your call to action in the text around your Facebook video ad, as demonstrated above, but also in the video itself if possible. You can achieve this by having someone in the video say it aloud, using text on the screen, or a combination of the two. Make an effort to be inventive. Check out what works best for your product/service.
Keep The Duration Of The Video Short: It is suggested to keep your videos short. Videos between 15 and 60 seconds work best since they’re bite-sized and consumable, but you can send a powerful message in that time frame if you’re speaking to the correct demographic.
Now is the time to start planning your Facebook video marketing campaign!
Although efficient Facebook video marketing is not a hard nut to crack, there are a few things to keep in mind to ensure that you get the most bang for your marketing budget. Hopefully, these tips will give you greater confidence when it comes to generating video marketing and get you started in a profitable new direction!
