You are probably not the only one who is struggling to sell your books at Bookstores, Amazon or other sites. To ensure that your books stand out, organizing and launching an author event makes sense. Thinking about how to achieve the best success? It takes time and some work to organize a successful event. It will require careful planning, but if done well, it can also have a huge payoff.
If you want to make sure your author event is successful and ensure that as many people as possible will attend, we’ve put together some helpful tips. The ideas below will be an inspiration.
Plan Ahead & Begin As Soon As You Can
Promotion should normally start early to ensure that people are aware of it in plenty of time. You can do this by sending your potential attendees event notifications so they can make time in their schedules to attend. You can begin about two weeks before the event then send reminders every few days. Whether this is an in-person or virtual event, people need to be reminded on a regular basis. This will help you draw the best crowd. Naturally, early promotion assumes that you are scheduling your email campaign and other activities in advance so that you have plenty of time to inform everyone.
Promotion Through Several Channels
Make sure to market frequently across all platforms. Promote your event on a variety of platforms, including Twitter, Facebook, Instagram, the newspaper, local event calendars, and your newsletter, to ensure that the widest possible audience is aware of it. Additionally, be sure to tag the attendees of your event so they may share it, and always use relevant hashtags to expose it to new audiences.
Maintain Good Analytics
Track your analytics as you promote your forthcoming event to determine how effective your promotion is. If your preliminary interest seems low then boost your promotion. Try experimenting with alternative platforms, introduce hashtags, or make other adjustments. To find out if your social media posts are bringing visitors to your event page, check the statistics of the page each day.
Bring Some Marketing Materials Into Use
Along with promoting the event itself, consider making use of some additional marketing materials for advertising. This not only encourages curiosity but also increases attendance by providing guests with more details about the author, especially if they are a lesser-known author.
Post Your Event Information Containing Images & Videos
It is hardly surprising that social media posts containing images or videos engage more attention as the world becomes more visually oriented. Make sure to include a picture with your event promotion, rather than just text. Use of an author’s photo, a book cover, or both can be powerful.
The Final Note
Promoting your author event is all about spreading the word and getting people excited. You shouldn’t assume that people aren’t interested in your event. Maybe they simply haven’t heard about it. Poor marketing can result in only a few people showing up so it’s important to get this done right.
Use the resources on various social media and marketing channels to make sure that people know about your upcoming event. A strong marketing plan is all about how to raise awareness of who you are and what you’ve written. It’s about stirring up interest in your books.
If you’re feeling like you don’t even know how to begin, then consider hiring a marketing agency. They organize activities like this quite often and they know what they’re doing. Bringing in professionals can ensure the success of the event.
